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About

Luke McCormack is the founder of My Agentic SEO, where an autonomous agent runs SEO end to end on real Google Search Console data. Luke leads go-to-market and growth — turning what the agent finds into client results as search shifts to zero-click and AI answers.

As an SEO and Google specialist, Luke works where the discipline is actually decided: in Search Console data, ranking systems, and the gap between what a site earns in impressions and what it converts into clicks. That operator lens shapes everything published here — every recommendation is grounded in real numbers, never generic best practice.

Alongside building the company, Luke is completing a degree in business administration at FH Aachen — University of Applied Sciences, pairing hands-on go-to-market work with the commercial fundamentals of running a services business. It is the same combination the agent embodies: technical depth, applied to outcomes that matter commercially.

Articles by Luke

June 15, 2026 · Article · 10 min read

SEO KPIs: The Metrics That Prove the Work Worked (and the Vanity Ones to Drop)

Most SEO KPIs are lagging or vanity. The one that survives scrutiny is verified causal movement — did this fix move this query, confirmed in Search Console.

June 13, 2026 · Article · 9 min read

Enterprise SEO Software: A Buyer’s Comparison Guide

A buyer’s guide to enterprise SEO software: the four categories, a feature comparison matrix, real use cases, and the question every platform skips.

June 11, 2026 · Article · 9 min read

Generative Engine Optimization (GEO): What Actually Works

Generative engine optimization (GEO): how it differs from AEO and classic SEO, what actually influences AI answers, and which tactics are snake oil.

June 11, 2026 · Article · 9 min read

Zero-Click Searches: What They Are and How to Win Anyway

Zero-click searches end on the results page. What the numbers really show, why the shift is structural, and the two-part response: get cited, win what remains.

June 11, 2026 · Article · 9 min read

SEO Reporting for Agencies: The Report Is Not the Product

Most agencies compare SEO reporting tools. The real problem is reports nobody acts on — why reporting should be a byproduct of the work, not the deliverable.

June 11, 2026 · Article · 9 min read

SEO Competitor Analysis: The Gap Method, Step by Step

A step-by-step SEO competitor analysis method: find keyword, content, and performance gaps, prioritize them, and run it as a loop, not a quarterly project.

June 11, 2026 · Article · 9 min read

Closed-Loop SEO: From Finding Issues to Verified Fixes

Closed-loop SEO treats a fix as done only when Search Console confirms it moved. The find → fix → verify → repeat method, and why verifying takes weeks.

June 11, 2026 · Article · 9 min read

What an Agentic SEO MCP Server Is and How One Works

A plain-English explainer of how an SEO MCP server works — what an agentic SEO MCP server actually is, the landscape that exists today, and why the loop it serves matters more than the protocol.

June 11, 2026 · Article · 8 min read

Putting an SEO Agent Inside Your Dev Workflow

Most SEO fixes are code changes — so an AI SEO agent belongs in your dev workflow. How agent-opened pull requests, human review, and verified fixes work.

June 10, 2026 · Article · 9 min read

SERP Analytics: Stop Watching Rankings, Start Acting on Them

SERP analytics is only useful if it ends in action. A triage framework for ranking movements, a real zero-click case, and how an agent closes the loop.

June 8, 2026 · Article · 8 min read

SEO Automation: What Actually Runs on Autopilot (and What Still Needs a Human)

A senior operator's guide to SEO automation: the three tiers, what's safe to hand off, and why an agent that runs the loop beats a pile of tools.

June 8, 2026 · Article · 11 min read

Answer Engine Optimization: Get Cited by AI Search

Answer engine optimization (AEO) is how you become the source AI answers cite. A clear definition, AEO vs GEO, and a workflow you can actually run.

June 8, 2026 · Article · 8 min read

AI SEO Tools in 2026: The Honest Buyer's Guide

Most "AI SEO tools" automate one slice and hand the rest back to you. Here's how to choose one that closes the loop — and what agentic SEO actually means.

June 8, 2026 · Pillar guide · 7 min read

AI Search: AEO, GEO, and the Zero-Click Era

AI search resolves queries inside the results page. What AEO and GEO actually are — and how to win in zero-click search.

June 8, 2026 · Pillar guide · 10 min read

Agentic SEO: What It Is and How an Agent Runs Your SEO

Agentic SEO means an AI agent that runs your SEO — diagnosing your data, deciding, and acting. How it differs from automation, AEO, and GEO.