Writing Style Setup

Set up your brand voice in Agentic SEO — run the auto-analysis, upload writing samples, and fine-tune the 6 style dimensions so every AI-generated article sounds like you.

Prerequisites

Before setting up your writing style in Agentic SEO, you need:

  • A crawled site — run the site crawler first so Agentic SEO has your homepage content
  • Published content — the analysis works best when your homepage has real, representative content

If your site is brand new with minimal content, consider uploading writing samples manually instead of relying on auto-analysis.

Running Auto-Analysis

The fastest way to set up your writing style is the automatic analysis. Agentic SEO takes your crawled homepage content, runs it through an LLM, and generates 6 style dimension files in under a minute.

  1. Make sure you've crawled your site (Settings → Crawl Site)
  2. Go to Settings → Writing Style
  3. Click Analyze Writing Style
  4. Wait about 30–60 seconds while the LLM processes your content
  5. Review the generated style profile
Tip

The auto-analysis focuses on your homepage because it typically represents your most polished brand voice. If your homepage is minimal (mostly navigation/CTAs), upload a blog post as a writing sample instead.

Uploading Writing Samples

For more accurate style matching, upload additional writing samples. These should be your best examples of the voice you want Agentic SEO to replicate.

Good writing samples are:

  • Blog posts or articles you wrote yourself (not AI-generated)
  • Content that represents the tone you want for new articles
  • At least 500 words each for meaningful analysis
  • From the same domain/topic area as the content you'll generate

Reviewing Your Style Profile

After analysis, check each of the 6 style files to make sure they captured your voice accurately:

  • TONE.md — does it describe your actual tone? (e.g., “direct and confident” vs “warm and approachable”)
  • STRUCTURE.md — does it match how you organize content?
  • EXAMPLES.md — are the example sentences representative of your best writing?
  • CONTEXT.md — does it correctly identify your audience and brand?
  • SENTENCE_STYLE.md — does it capture your sentence rhythm?
  • ANTI_WORDS.md — add any additional words you want banned from your content

Fine-Tuning

The auto-generated style is a starting point. To refine it:

  • Upload more writing samples for better voice matching
  • Add brand-specific terms to the ANTI_WORDS list
  • Re-run analysis after uploading new samples
  • Generate a test article and compare it to your existing content

Testing Your Style

The best way to verify your style setup is to generate a test piece and compare:

Write a 300-word introduction about SEO audits in my brand voice

Compare the output against your actual published content. If the tone or structure feels off, update your style files.

Note

Writing style is per-project in Agentic SEO. If you manage multiple sites with different voices, each project has its own independent style profile.

Try these prompts

Analyze my writing style from my homepage
Show me my current writing style profile
Write a test paragraph about SEO in my brand voice

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