Competitor Research Tool

The Competitor Research tool discovers which domains compete for the same keywords as your site — showing keyword overlap, average positions, and domain authority so you know exactly who you're up against.

What It Does

The Competitor Research tool analyzes any domain and returns a list of websites that compete for the same organic keywords. It doesn't just look at sites in the same industry — it finds domains that actually rank for the same search terms, showing you real SEO competitors based on keyword overlap.

This is the kind of analysis that typically requires an Ahrefs or SEMrush subscription. The agent does it in seconds, directly in your conversation.

When to Use It

Discovering competitors you didn't know about — find sites ranking for your keywords that aren't on your radar
Content gap analysis — once you know your competitors, study what they rank for that you don't
Market positioning — understand how your domain authority compares to the competition
New site strategy — even without GSC data, discover who dominates your niche
Client onboarding — quickly map the competitive landscape for a new client site

Data Returned

Metric	What it means	How to use it
Domain	The competing website	Visit it to study their content strategy and page structure
Keyword Overlap	Number of keywords both domains rank for	Higher overlap = more direct competitor
Avg Position	Competitor's average ranking position for overlapping keywords	Lower position = stronger competitor for shared keywords
Domain Rank	Overall domain authority score	Helps gauge how hard it will be to outrank them

Parameters

Parameter	Required	Description
domain	Yes	The domain to find competitors for (e.g. "example.com")
location	No	Target country (default: United States)
language	No	Language code (default: "en")
limit	No	Number of competitors to return (default: 10)

Example Queries

“Who are my main SEO competitors?”

The agent uses your project's domain to find competing sites. No need to specify the domain if it's already set up.

“Find competitors for notion.so and rank them by keyword overlap”

Research any domain's competitive landscape — useful for market analysis or client work.

“Find my competitors, then check what keywords my top competitor ranks for that I don't”

The agent chains competitor discovery with SERP and GSC analysis to find content gaps.

Note

The tool finds competitors based on organic keyword overlap, not industry category. A competitor in SEO terms might not be a business competitor — but they're competing for the same search traffic, which is what matters for content strategy.

Combining with Other Tools

Competitor Research is the starting point for a full competitive analysis workflow:

Competitor Research + SERP Analysis — find your competitors, then see who ranks for specific keywords you care about
Competitor Research + Keyword Research — discover competitors, then research the search volume for keywords they rank on
Competitor Research + GSC Query — compare your GSC performance against newly discovered competitors
Competitor Research + Brief Generator — identify competitor content gaps, then generate briefs to fill them

Tip

The most powerful workflow: “Find my competitors, analyze the SERP for our most contested keywords, and generate a content brief that differentiates us from what's already ranking.” The agent handles the entire chain.

Tips for Better Results

Use your root domain — “example.com” gives broader results than a specific URL path
Set the right location — competitors differ by market, so match your target geography
Look beyond the top 3 — competitors ranked 5-10 in overlap are often the most beatable
Chain it with other tools — competitor discovery is just step one; use SERP and keyword research to go deeper
Re-run periodically — the competitive landscape shifts as new sites emerge and existing ones publish more content